This is really important y’all! It’s the number one thing that ALL photographers should be doing to grow their business! Grab a pen, listen close…..are you ready???
It’s so simple really. Here it is….respond to your prospective clients!! I can’t tell you how many inquiries I receive both via email as well as by phone and the first thing my future client says to me is, “Thank you so much for responding! I have contacted several photographers and you are the first one who actually got back with me.”
I always act shocked at these statements which isn’t an act. I’m truly amazed that they have so much trouble getting a call or email returned. On the upside…these inquiries are ALWAYS instant clients for me!
In this day and age of texting, emails and social media people don’t like to wait for a response. We are used to pushing send and hearing a “bing” response almost instantaneously. That said, replying to multiple inquiries both via phone and email (or via social media) can be daunting. It’s a great idea to schedule 15-30 minutes a couple of times a day to sit down and reply to emails as well as make phone calls. An email response within 24 hours should be fine but no response is just flat not good for your business!! Put yourself in your clients shoes.
Click here for a great article by the Sprouting Photographer, Bryan Caporicci, on how to convert inquiries into clients. Its’s full of lots of great tips and information!!
I am all about sharing information, empowering each other and growing together and I hope this little tidbit of information helps your business sparkle and shine!!